Directory of Pod Casts now online:
NEW! Finally a Directory where you can add your own
Podcast! Simply complete a simple form including Title,
Description and EVEN Keywords for your PodCast and your Cast
will show-up in the PodcastingCommunity Directory within 48
hours!
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TO DIRECTORY NOW - Click Here -
Podcasting,
in lay-persons terms, is simply a way to incorporate audio and
other types of media into RSS Feeds.
Some
podcasts are full-fledged amateur broadcasts, and others, like the
one at my main site, are just quick daily tutorials, tips or
greetings, that I like to call mini-casts.
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You can listen & respond
to Pod Casts within the Pod Casting Community!
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| Not
everyone is a great writer. But just about everyone can talk -- or
get someone else to talk for them. So here are three reasons why
you need to figure out how to have an audio-enabled site today.
Podcasting Community provides information on podcasts and a directory of where to find the best podcasts online. Get uptodate information on podcasting, the history of podcasts and where to find podcasts which fit your interests and desires whether for talk radio or for music podcasts are quickly gaining popularity among the more than 30 million ipod users. Why pay for satellite radio when podcasts are virtually free, at least with podcasts there are no monthly fees or expenses. Podcast Today
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1-
Visitors love audio. And your site is about the preferences of
your visitors, not you, right? Right?
Whew!
You scared me for a second there.
2
- Audio keeps people on your site longer.
In
a recent conference call by the makers of Instant Audio, a
discussion was sparked that detailed many of the reasons why
visitors stay longer at your site - particularly on your sales
pages - when they are also Audio-enabled.
3-
I’ve got one word for you. Podcasting.
If
you run a business that has even the simplest web site, even if
you don’t have an audio-enabled computer, there’s a way that
you can widen your audience, perhaps up to one hundred visitors by
this time tomorrow.
This
is not an exaggeration!
(There’s
a free video that will teach you how to do a mini-cast at http://howtopodcast.blogspot.com
and there are free how-tos all over the Net.)
Through
the power of RSS, folks can then find out about your site in a
variety of ways, not just as a one-time visitor, but as a
subscriber to your feed, often on their daily trips to their
personal pages at My Yahoo, CNet’s Newsgator, or MyMSN.
Just
like with regular RSS, every time you update this file with
information, your subscribers get an automatic notification.
This
is often more efficient in delivery than email marketing - and
although ezines and other email communications have not gone the
way of the dinosaur, not having an RSS Feed from your site is like
being a television network station with only one or two shows. You
can think of your average static twelve-page website or weekly
newsletter as examples of these shows.
Once
the “program” is over, they don’t have a reason to be back.
Many web surfers return to your site only because they are
reminded.
With
an audio-enabled feed, you are taking care of these issues in one
shot.
-
Update
frequently (meaning at least daily) with news, tips or
editorials that are relevant to your audience and they’ll be
back to listen to and/or read what you have to say.
-
Search
Engines love sites with feeds. It meets their needs of finding
fresh, keyword specific information. If you’re maintaining
an updated feed and/or blog, you’re giving the search
engines more chances to find you and more reasons to list you.
Combine your text posts with audio and you’ve got a search
engine magnet.
-
With
audio, even if your visitor surfs away from your site, your
voice is still with them and they’ll start tuning in to your
“station” the way they would with traditional broadcasts.
If
you put together a podcast feed, whether it’s a quick tips daily
show that lasts five minutes, or a weekly half-hour audio show
coupled with shorter text-based updates, you’re giving your site
an air of distinction.
But
don’t listen to me.
Listen
to USA Today, or the Washington Times. Both recently ran prominent
stories on Podcasting and its growing popularity.
So
how do you get yourself properly audio or podcast-enabled?
That’s
a little more complex - but starting out can be as easy as filling
out a few forms and making a phone call. Now that you don’t even
need to have a microphone , money, or a bunch of fancy equipment,
there’s nothing stopping you from being able to compete with
other sites that offer audio.
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Pew estimates over 22 million American adults own
an MP3 or iPod player, and more than 6 million of these owners
have listened to podcasts. The study surveyed 2,201 people, 208 of
whom were MP3 or iPod owners. Pew did not survey anyone under age
18.
The podcasting phenomenon began last year as iPod
and other MP3 device users began to broadcast audio files to
download onto media devices. Podcasts are based on RSS enclosure
technology, and can be subscribed to much as a user can subscribe
to a text blog. In fact according to Lee Rainie, director of the
Pew Internet & American Life Project, there's a direct
relationship between blogging and podcasting.
"An impression of mine not backed up
necessarily by any underlying data is that podcasting is riding
atop the blogging wave," Rainie told ClickZ Stats. "Bloggers
in particular have discovered how easy and potentially interesting
and potent it is to share their thoughts with others. Podcasting
is fuelled partly because it is easy, partly because it allows
people to publish material that in the days before podcasting
wouldn't have been possible for them to publish. You would have
needed to be in a recording studio with a broadcast license to do
this, and now you don't."
Both men and women are equally as likely to have
tried downloading podcasts. Only 20 percent of MP3/iPod owners
over the age of 29 have downloaded a podcast. In contrast, nearly
half of those between 18 and 28 have used their device to listen
to a podcast.
"It turns out that there are significant and
growing numbers of people that want to hear their own voice and
think that other people want to hear their voice," Rainie
said. "That's why the number of podcasts is growing, and the
options people have to download them is growing."
Podcasting's growth of is also based on growth and
penetration of MP3/iPod devices, which tends to be more pronounced
among younger Americans. MP3/iPod ownership tends to be higher
among 18-28 year olds at 19 percent ownership, while 14 percent of
29-40 year olds have such a device. The ownership numbers continue
to decline among the older age groups with only 11 percent of
younger Baby Boomers (41-50 years old) and 6 percent of older Baby
Boomers (51-59 years old) owning an MP3/iPod player.
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